Pioneermarketers Article On Effective Email Subject lines : The Ones That Matter

What invites you or leads you to open your mail ? Yes it is the decision making factor in the subject line. Most of the marketers here keep their subject line short, and around fifty words. The reason behind this is that the subject line of an email should be compelling / persuading, and concise enough to convience your receiver to open the mail and take the necessary call for it. It is thus said that there is no magic formula in an email, as it takes both science and arts into craft. Through the subject line in your email, you should be able to connect with the audience heart by having a strategic intent and a right tone too. 

Given below are four important rules to consider for the perfectly carved email subject for your email campaign, getting a good open, click, deliverability rate too.

Get to the Point: As relevance is the most important key. Get to the point in the most creative way, with some fresh information. Always remember that the attention spams are short and your recipients time is valuable.

Do not mislead for an open:  This means your subject should have a tie back to the content in the mail, which will not only improve the long term email results but will also build the trust. So be honest, concise, and precise while enciting them to open your mail.

Test Test Test : Perform A/B testing for your subject line on a segment of your desired recepients. This will provide a great insight of what will work for you. For example 

1.Personalization :  Personalization is nothing but using the first name or the company name

2.Proof : Highlighting an expert or the peer of the receipent

3.Scarity : Highlighting the content that is exclusive or limited

4.Relevance : where you mention their city.

5.Brevity: Shorter email subjects versus longer

Review and focus on the End Goal :  This is a process where you look back at your mails and see which subject lines has got you the best conversations and the best click throughs. Going one step deeper will help you identify the content that is working with your audience allowing you to write more relevant mails going forward.

These four important tips, and keeping your subject line shorter will surely have an impact on Email Marketing Success.